Instagram overtakes Twitter with number of monthly active users

Last week we heard that Instagram now has 300 million active monthly users, to Twitter’s 284 million active monthly users, making it a serious contender for the “big 3″…

Instagram also announced that they are cleaning up spam accounts, so we could see that number change, but either way, it’s clearly a serious channel for individuals and brands.

Do you use Instagram for your business?

If you don’t, and you’re not sure if you should, consider:

• do your audience use Instagram? (and are they likely to be interested in following your organisation on it, what’s in it for them?)
• do you have useful, interesting, high-quality images and graphics to share regularly?
• do you have the time and resources to support another channel? (or is it time to switch from a poorly performing one?)

Worth considering… Let us know if you have any questions about Instagram!