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On the weekend I was doing my usual walk along the beach and noticed an aeroplane in the sky with one of those message flags behind it.

My first instinct was to laugh (to myself) and think: “How quaint and old-fashioned. What a waste of time and money.”

Then I thought: “Hang a sec. No, it’s not. It’s brilliant!”

And here’s why…

There’s always a lot of people walking and running along this particular section of beach. Especially on the weekends. Especially in the morning. And in addition, a major local fun run was on that ended at the beach.

So, not only were there a lot of people around, but a lot of active people.

Why is that important?

Because the flag’s message was promoting an upcoming obstacle course endurance event.

And it was a clear blue sky, with NOTHING else up there, so I’m sure a lot of active people (aka target audience) looked up and noticed it just like I had.

Reckon we’ve ticked a few of the P’s of traditional marketing there, as well as it just made sense.

Clearly, I’ve been thinking about it since then, and how it relates to social media and digital marketing AND IT DOES!

There are so much information and sooo many messages out there battling for our attention.

I have to admit that even I am starting to just not notice certain information and updates on major social media channels – especially Facebook – because there’s just so much sameness.

So in a big, endless blue sky of sameness, what can you do to be innovative and stand out?

What’s your aeroplane flag message?

I’m not going to give you all the answers, but do keep in mind:

Your target audience

  • Who are they?
  • Where are they?
  • When are they there?
  • What are they doing?
  • What do they want?

Your core message

  • What is your core message? Singular. Not multiple.
  • What do you want people to do? What’s your message’s call to action?
  • How can you make it relevant to your audience?
  • When is the best time for them to receive the message? (not just for you to post it)
  • How can you make it interesting and stand out? (and I don’t mean starbursts or funny animals, they are distracting)

Like I said. Not an exhaustive list, but a few points to ponder. Please feel free to add your thoughts in the comments.

Image by Thomas Beck on Flickr.

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