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In this episode, I am Google geeking it up with fellow Google Ads lover, Melinda Samson, founder of Melbourne-based Google Ads agency Click-Winning Content.

Melinda and I discuss the whats and whys of Google Ads, before dissecting the two main ways marketers and business owners can use Google Ads: DIY or hiring an agency.

We share some resources and advice for those wanting to learn how to do it themselves, along with some important considerations and questions for anyone looking to hire an agency.

And regardless of which approach you take, we then share some important considerations for your successful Google Ads campaign.

Melinda also tells us what she’s learning at the moment, and her one tip for business owners and marketers to help them be prepared to do their best online…

Listen on Spotify

Get in touch with and follow our guest…

Here are some resources we mention during the episode…


Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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