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The great thing about digital is that everything is measurable. But you can only measure results (and hopefully success) if you know what it is that you want to achieve.
Common digital marketing goals…
Hopefully, you already have some reasons for using digital and social media based on your business or organisation goals, e.g.
- Improve brand awareness; reaching and engaging a specific target audience (which we will also get to tomorrow)
- Increasing the quantity and quality of enquiries
- Increasing the quantity and quality of sales/use of your products/services
- Demonstrate your businesses expertise
- Attract quality staff
etc etc etc
Review your existing Goals to see if they are still relevant…
If you already have a list of business or organisation goals for which you use digital marketing to help achieve, review it and check whether they are still relevant for 2014.
Can any be refined, and made more specific? Can any be removed? Do any need to be added?
If you don’t have a list of goals, spend some time thinking about:
- What do you want to achieve in your business or organisation this year?
- Where are you now, and where do you want to be by the end of the year?
Set SMART digital marketing goals…
When setting goals, remember to make them SMART:
Get your whole team involved…
Your whole organisation should be aware of, and on board with these goals as well, so that everyone can work towards achieving them. So you might brainstorm these with your team, and then make sure you distribute the final list AND keep it front of mind with all of your digital activities over the year.
Over the coming days, we will also look (generally) at how you can apply these goals to your digital marketing.
- Update or create a list of 2014 goals for your business that can be assisted or achieved with digital marketing.
Coming tomorrow… DAY 2: Target Audiences.