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It goes without saying that stepping up your career is the best way to move up in the world, and the easiest way to do that is to grow your skillset.

It’s a new year, and that always gets us thinking about what we can do to improve ourselves and our position in life. With the professional world now functioning largely online, it’s worth thinking about honing your skill growth towards abilities that will help you to keep up and stay on top of your game.

But how are you going to do that?

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There are a couple of things to think about when considering how to best improve yourself, to see maximum benefits from your efforts.

Firstly, no matter what industry you’re in, being proficient in all things online is going to put you in the best possible place professionally.

Whether you’re selling fresh produce, working in administration, or even thinking about creating a start-up to sell your handmade crafts, it’s undeniable that you’ll need to know how to maximise your presence online. Whether you’re promoting yourself or a product, being visible on the internet is a necessity.

Secondly, and with the above facts in mind, consider that most industries are desperate for employees with skillsets that are up-to-date and relevant to this need for online visibility.

How is any business going to get a new customer’s attention if they don’t show up on the first page of a Google search for their product or service?

Or if their ads aren’t being seen in the right places to drive customers towards their website.

If you could offer an employer (or your own business) the ability to not only analyse and understand the function of all the online elements of their company, but the ability to use that information to improve their company and raise profits, you’d be an indispensable staff member.

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All of these skills form part of digital marketing, which is certainly not a new type of marketing, but it is an under-skilled sector in most industries.

So how can you learn these skills?

Have a look around at some blogs using search terms like ‘digital marketing (insert your industry title here)’.

See what ideas you can find about skills that would be useful in your industry, and talk to your boss about them.

You could check out and enrol in one of our public workshops or seminars.

You can also ask your boss about booking some in-house corporate training. And if you are the boss? Well, it shouldn’t be too hard to convince them!

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It’s a new year, and that means it’s time to step up your professional game.

But where do you start?

When you start looking at your options, it can be utterly overwhelming.

There are so many companies offering digital marketing training, and it’s hard to know who to trust to get you where you want to be in 2019.

Whether you’re a small or start-up business looking to increase your online presence, or an established company aiming to get an edge over your peers in today’s increasingly competitive marketplace, thankfully, we have a range of options to suit your needs and budget.

Established in 2013, Scout Digital Training has developed the art of training and marketing in the digital age, always updating our knowledge and staying at the top of our field.

In 2019, there is a range of options for you to learn how to increase and maintain your online presence and popularity using digital marketing workshops.

Booking into one of Scout Digital Training’s public workshops is a great way to begin to expand your knowledge of social media, Google Ads, Google Analytics and search engine optimisation (SEO), and how you can use these tools in the most practical ways to boost your business visibility and drive customers towards your website.

If you require more hands-on experience, Scout also offers in-house corporate training where you’ll have their expert trainers visit your business and work on quickly and efficiently up-skilling your staff.

If this doesn’t suit your business style or schedule, Scout can offer one-on-one training at a convenient location for you.

Scout can even help you get on top of your digital marketing skillset from wherever you are in the world, using our popular webinar service.

Registering for one of these interactive online experiences will give you the opportunity to not only learn about your chosen topics, but to interact with your trainer from the comfort of your home or office, as well as access a recording of the webinar after it’s complete.

Scout can even prepare presentations on a range of digital marketing subjects, to be presented to your staff, investors, or anyone who needs the information.

So what are you waiting for? Give yourself and your business the boost you deserve, book some training today!

Check out Scout Digital Training’s calendar, and grow your knowledge as you grow your business!

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Johanne See

Johanne is a writer, DIYer, and foodie who loves dogs, good reads, tech, and nature.

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