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Ahhh! A fresh new year! But where to start!?

Our experienced digital marketing trainers have collated their top tips on what to focus your attention on this year…

 

Want more digital marketing tips and trends for 2019? Come along to our Digital Marketing – Be prepared to do your best in 2019 Seminar in Adelaide, on Thursday 31 January 2019.

 

Digital marketing resolutions from Erica Stacey, our Google Scout:

“If you fail to plan, you are planning to fail,” Benjamin Franklin.

I urge you to take a little time at the start of the new year to do a bit of planning and prep work that will pay off in the long run…

Make sure your website tracking is set up and working

Ultimately, it is important to know what your business goals are, and how you can track relevant activities through your website.

Google Analytics should be set up and working correctly, including a specific View that filters out internal traffic if you would like to get a clear understanding of the clients or potential clients who are visiting your website and what they are doing rather than your own team.

Define what types of Google Analytics Goals and Events are important to track on your website, and ensure they are set up correctly.

These may be:

  • Sales
  • Enquiries
  • Email subscriptions
  • PDF or other file downloads

Even if you aren’t undertaking regular website reporting (which is great if you can…) there are some web activities that won’t be tracked automatically, so it’s worth the effort to ensure it is set up for you to review when you can.

Know your keywords (and use them!)

Spend some time (even a few hours) researching the keywords relevant to your business, products and services, focusing on:

  • What terms people are actually searching for
  • How often they are being searched for
  • How competitive they are

You can use tools such as:

  • Google search’s predictive search terms (free)
  • keyword.io (free)
  • kwfinder.com (free plan available) << this tool also provides useful competitive information
  • SEMrush (paid)
  • The keyword suggest tools in Google Ads (requires a Google Ads account)

Once you know them, group them into categories and sub-categories (if relevant), related to each of your products and services.

Use SEO best practices to incorporate these terms into your website content and other online channels (e.g. social media profiles), as well as new website content (such as blog posts or case studies), as well as social media updates.

For important competitive keywords, you may also consider bidding on these keywords in a Google Ads search campaign.

Learn more about keyword research in this video.

 

Email marketing resolutions from Fiona Blinco, our Email Scout:

Whether you’re sending a monthly newsletter, product updates or event invitations, email is a cost-effective part of your business marketing. Here are our top three resolutions for your email marketing in 2019.

  1. Grow (or start) your list
  2. Write a unique and useful information piece once a month
  3. Create an offer just for your subscribers

Grow (or start) your email subscriber list

If you haven’t yet began your email marketing, our recommendation is to get started!

For a sole trader or small business, aim to get started with a list of 100. For larger businesses, the aim is to get contact details for all your past, current and prospective clients into the one place (often much harder than it sounds!)

If you already have an established email marketing program aim to grow your list by 10% this year.

Write a unique and useful information piece once a month

Emails give you plenty of ability to share your expertise, give handy hints, motivate your audience or provide your unique take on a situation.

Writing takes time and discipline. Aim to set time aside and write content once a month.

Create an offer just for your subscribers

Whether it’s to let your subscribers be the first to know or give them an exclusive deal, they are an important part of your business, so make them feel special. Don’t give out offers too frequently else it will seem like you’re always in sales pitch mode, but a special offer every now and again is welcomed.

Work with your team to create an offer in 2019 that gives your email subscribers that extra advantage. Or better yet, sign up to our Email Marketing for Business workshop and we’ll show you the way to excellent, long-term, effective email marketing.

 

Social media marketing resolutions from Jen Evison, our Social Scout:

Social media marketing can be overwhelming when you think of all the different channels, all the different types of content, all the different features available to engage with users. Spend time looking at the features available for the social channels you’re planning on using for your business.

Understand what’s possible when it comes to social media marketing

Already using platforms like Facebook and Instagram? There are usually a few updates released throughout the year, when you see or hear of a new feature – such as the previously released live streaming or stories – schedule an hour to have a play around with it.

If you don’t want to experiment with the new features on your business accounts, try them out on your personal accounts first. We often treat our personal accounts as a bit of a sand pit where we can play around with new features more freely before transitioning them to our business accounts. And remember, you can always delete updates as well!

Think about how your audience may use the feature and how your business can easily use it (i.e. will you need additional equipment to publish content, do you need to create more video, do you need to expand your content strategy?)

Even if you’re not part of the day to day management of social media, it’s important to understand what is (and isn’t) possible when it comes to social media marketing.

Have a social media advertising budget and strategy

Having great organic reach and engagement will become even harder for businesses in 2019.

It’s important to have an advertising budget to support your organic social media efforts. It doesn’t have to be a big budget, but something you can lean on to be sure your message is in front of the right people at the right time.

There are a number of advertising objectives you can use, and the beginning of the year is a great time to review your business aims and objectives to be sure you’re aligning your advertising strategy to help reach your goals.

It’s also a good time to review your marketing/sales calendar to identify opportunities through the year you’ll use your advertising budget.

If you want to learn how to be strategic and confident with social media advertising in 2019, check out our Mastering Facebook + Instagram Advertising workshop and Developing a Social Media Strategy course.

 

So… what are you resolving to do this year!? Let us know in the comments!

 

Want more digital marketing tips and trends for 2019? Come along to our Digital Marketing – Be prepared to do your best in 2019 Seminar in Adelaide, on Thursday 31 January 2019.

Johanne See

Johanne is a writer, DIYer, and foodie who loves dogs, good reads, tech, and nature.

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