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It’s been a big year online! (as usual).

Here’s a quick summary of just some of what’s occurred…


  • Facebook has over 1.15 billion total users worldwide.
  • In Australia, Facebook has 12,000,000 users.
  • The most popular brand Pages in Australia are:, Bubble O’Bill Ice Creams and Skittles (Australian fans).
  • More than 600 million people use Facebook on a daily basis.
  • Facebook’s turnover is 1.33 billion but this doesn’t have much of an effect on its stock price.
  • Facebook tries to buy Snapchat for $3 billion. Snapchat declines.*


  • Instagram has over 130 million total users worldwide.
  • In Australia, Instagram has 1,600,000 active users.
  • In June 2013, Instagram launches video.
  • *In December 2013, Instagram launches direct messages.


  • More than 1 billion unique users visit YouTube every month worldwide.
  • In Australia, YouTube has 12,000,000 users.
  • In May 2013, YouTube announces that 100 hours of video is being uploaded every minute, as opposed to 24 hours per minute in 2009.


  • Twitter has over 500 million total users worldwide.
  • In Australia, Twitter has 2,500,00 active users, and 3 million total users, making it the second largest social network in Australia (after Facebook).
  • Twitter’s fastest growing age demographic (worldwide) is 55-64 year olds, with a 79% increase in active users.
  • In June 2013, Justin Bieber becomes the first person to attract 40 million Twitter followers. He is then overtaken later in the year by Katy Perry and out-trended by One Direction.
  • In November 2013, Twitter launches on Wall Street and the share price soars 73% on the opening day.
  • In Australia ABC’s #QandA out trends all other Australian television shows.


  • LinkedIn has over 238 million total users worldwide.
  • In Australia, LinkedIn has 3,400,000 users.


  • The use of media in the US reaches a historic milestone: for the first time in history, US adults spend more time using mobile devices than they do watching TV.


  • Google shuts down Google Reader.
  • Google Analytics sees a huge increase in (not provided) keywords.
  • Google’s search engine algorithm goes through regular updates, including the Hummingbird update in August which is expected to affect long tail keyword searches.
  • Gmail introduces its “Promotions” folder to annoyingly conveniently automagically file email marketing campaigns.
  • Google launches Google Glass, and in October 2013, the first driver is fined for wearing Google Glass while driving.


  • In May 2013, Yahoo purchases Tumblr for $1.1 billion.


  • Apple launches its iPhone 5s, and talk of iPhone 6 is already happening.
  • Apple also launches iOS 7 sending users into a kerfuffle with updates and settings.
  • Candy Crush Saga is the most downloaded app of the year, with more than half a billion installs.


Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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