2013 digital and social media events and statistics
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It’s been a big year online! (as usual).
Here’s a quick summary of just some of what’s occurred…
Facebook has over 1.15 billion total users worldwide.
In Australia, Facebook has 12,000,000 users.
The most popular brand Pages in Australia are:
, Australia.com and Bubble O’Bill Ice Creams (Australian fans). Skittles More than 600 million people use Facebook on a daily basis.
Facebook’s turnover is 1.33 billion but this doesn’t have much of an effect on its stock price.
Facebook tries to buy
for $3 billion. Snapchat declines.* Snapchat
Instagram has over 130 million total users worldwide.
In Australia, Instagram has 1,600,000 active users.
In June 2013, Instagram launches video.
*In December 2013, Instagram launches direct messages.
More than 1 billion unique users visit YouTube every month worldwide.
In Australia, YouTube has 12,000,000 users.
In May 2013, YouTube announces that 100 hours of video is being uploaded every minute, as opposed to 24 hours per minute in 2009.
Twitter has over 500 million total users worldwide.
In Australia, Twitter has 2,500,00 active users, and 3 million total users, making it the second largest social network in Australia (after Facebook).
Twitter’s fastest growing age demographic (worldwide) is 55-64 year olds, with a 79% increase in active users.
In June 2013, Justin Bieber becomes the first person to attract 40 million Twitter followers. He is then overtaken later in the year by Katy Perry and out-trended by One Direction.
In November 2013, Twitter launches on Wall Street and the share price soars 73% on the opening day.
In Australia ABC’s #QandA out trends all other Australian television shows.
LinkedIn has over 238 million total users worldwide.
In Australia, LinkedIn has 3,400,000 users.
The use of media in the US reaches a historic milestone: for the first time in history, US adults spend more time using mobile devices than they do watching TV.
Google shuts down Google Reader.
Google Analytics sees a huge increase in (not provided) keywords.
Google’s search engine algorithm goes through regular updates, including the Hummingbird update in August which is expected to affect long tail keyword searches.
Gmail introduces its “Promotions” folder to annoyingly conveniently automagically file email marketing campaigns.
Google launches Google Glass, and in October 2013, the first driver is fined for wearing Google Glass while driving.
In May 2013, Yahoo purchases
for $1.1 billion. Tumblr
Apple launches its iPhone 5s, and talk of iPhone 6 is already happening.
Apple also launches iOS 7 sending users into a kerfuffle with updates and settings.
Candy Crush Saga is the most downloaded app of the year, with more than half a billion installs.