Introduction to Google Analytics

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This 13 video, 90 minute online training will guide you through Google Analytics, giving you the understanding and confidence to access your Google Analytics data, to better understand your website visitors and activity on your site.

This online training will cover:

  1. What is Google Analytics and how does it work?
  2. How to set up and install Google Analytics
  3. Understanding the Google Analytics account structure
  4. Understanding Google Analytics permissions and users
  5. An introduction to the Google Analytics interface and options
  6. An overview of Google Analytics reports
  7. More things you can do with Google Analytics

This free Google Analytics online training is presented by Erica Stacey, a digital marketer and trainer with over 12 years experience with Google Analytics.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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