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In 2016, I decided to begin practising what I preach, by taking my blogging more seriously and committing to publishing regular posts.

I published my first blog post in 2011, and have blogged sporadically since then. While I really enjoy blogging, I hadn’t spent any time planning post topics and publishing times, and dedicating time to writing.

Developing systems for capturing blog post topics, and making regular appointments with myself to focus on writing helped immensely.

And while blogging is a continual work in progress, I am excited to begin this year with some valuable disciplines and experience behind me.

My next post will mark my 100th on the Scout blog (I haven’t kept track of those I’ve contributed elsewhere), and so at this time of milestones and the transition between years, it feels fitting to reflect on…

My top 10 blog posts of 2016

Based on Google Analytics data.

This review also highlights some helpful techniques that you can also use to generate your own blog post ideas, and publish posts that your audience wants to read!

1. How to merge your Facebook Place and Facebook Page

Originally published in 2013, as a response to the experiences and frustrations I and others were having trying to manage disconnected Facebook Pages and Places, this post is consistently my top post each month.

This is a direct result of the ongoing frustration Page admins have with this issue, the SEO best practices included in the post, and the value of blog posts that help solve problems.

I updated this post in August 2016 to reflect the current merging process, and it continues to be my most viewed post each month.

Read it here.

2. Social Media Sponsorship – what to ask for to get the most out of it

This is another “from the archives” post that continues to perform well on my blog.

It was written very quickly, as a response to a friend who asked me this very question, making it a great example of using real situations and repurposing content to create great blog posts.

I firstly emailed these examples to her, then adapted them for this quick, helpful post.

Read it here.

3. The Work/Life Balance Myth (and what works for me instead)

Ah… work-life balance. Does it even exist!? In this popular post, I shared my views on the topic, along with some ways that I try to manage my “work” and “life”.

This post also reinforces two styles of blog post that tend to be very popular:

  • sharing personal experiences
  • providing practical tips and advice

Read it here.

4. Seven Social Media Trends for Professional Services Businesses

Following a presentation I gave to a professional services group in late 2016, I summarised my presentation’s content as a blog post, complete with memes 🙂

This is another example of repurposing content, and sharing it with a wider audience than originally intended (who also seem to be very interested in it).

Read it here.

5. How to Spring Clean your Website and Social Media Channels

As mentioned earlier, practical advice and how to posts tend to be very popular on many different styles of blogs. People LOVE learning how they can do things better, or just how others do them.

And while this is a time-specific blog post (published at the beginning of spring), its useful “how to” list remains popular throughout the year.

Read it here.

6. How do you make something go “viral”?

Following on with another practical, how to post, this popular post also leverages another blogging technique: catchy headlines.

While I tend to avoid click-bait type headlines – especially ones with empty promises – it IS important to craft a headline that entices your audience to want to read the post…

This popular post from last year recounted a personal experience I had with a social media account that I manage, and my learnings from one of its posts that did go viral.

Read it here.

7. How to develop an effective Social Media Policy (guest post)

In 2016 I decided to expand my blog content to include selected guest posts, from people I know and admire.

This is a great way of including relevant content on your website that you may not be an authority on (but someone else is), as well as offering exposure to another person who has value to offer your audience.

While I provide social media policy services, this article includes some great tips from a HR specialist.

Read it here.

8. 18 things I’ve learnt in the last 18 months

Just as with this post, lists of things make for popular blog posts.

Even more so when they are lists of personal and/or professional lessons learned.

This popular post from 2016 shares 18 personal and profession lessons I learned during the first 18 months of my son’s life.

Read it here.

9. What my 1-year old taught me about Digital Marketing

As you may have noticed, drawing on personal experience not only provides fodder for blog posts, but it is often of great interest to readers!

And this shouldn’t be a surprise, as blogs were originally online diaries, sharing people’s daily life and thoughts.

Given this is a business blog, I look to grow on that by linking my personal experiences with my profession and industry, and providing advice for my audience.

Read it here.

10. What is the difference between Marketing and Advertising?

The last in this list of My Top 10 Blog Posts of All Time also begins with a personal anecdote, and answers a question my Dad once asked me: “Is marketing the same as advertising?”

Read it here.


Thank you for reaching the end!

If you have a favourite blog post of mine – either one of these or another – please let me know in the comments!

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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