“Delays of just a few seconds while buffering video content (on mobile) can trigger the same increase in anxiety levels as watching a horror movie on your own, or trying to solve a complex maths problem.”
Video, video and more video
Speaking of video, consumption of video content continues to rise, and with the quality of our mobile devices, it is now even more accessible to capture, create and share engaging video content.
Social media video content doesn’t HAVE to be professional, or high budget. Providing the content itself is useful, interesting and relevant, and the quality of the video is good (lighting, focus, sound), jump in, record and share it.
Pre-recorded video uploaded natively to Facebook, or making use of Facebook Live is a great way to show behind-the-scenes updates for businesses and organisations.
Just because you take something that you do regularly for granted, doesn’t mean that your audience won’t find it interesting (we provide a number of examples in the full video).
Undertaking real social listening (and engagement) not just social monitoring
Jen recommends businesses and brands move beyond just monitoring social media for mentions of them (usually looking out for the bad ones) to REALLY listening and then engaging with the conversations that are going on around your topic, and not just jumping in trying to sell.
For example, if you are involved in an event, follow the event hashtag and set up relevant keyword searches to discover people who are planning to attend the event, and be social! Reply to them to help out with planning their time at the event, so that they have a great time (and remember you).
Testing out new features to see if and how they fit into your overall social media strategy
We have seen so many feature updates across the major platforms over the last year. From stories on Instagram, to messenger bots on Facebook Pages, as well as Facebook Live like we used for this broadcast.
Social media platforms want people to use their new features, and often your target audience is making use of them as well.
While they may not end up fitting as part of your overall social media strategy, take some time to test out new features yourself, have someone trusted explain them to you, or get advice or training from an expert.
Using something like Facebook Live for the first time can be daunting, but as Jen suggested, you can test Facebook Live on your own personal profile, and set the audience to “only you”. This way you can become familiar with the options, settings, style, speaking to camera etc, without anyone else even knowing!
Then when you are more comfortable, you can go live on your Page.
If something goes wrong (and first-hand experiences Jen offered was a fire alarm going off and someone’s phone ringing), try to work with it. People know that it’s live, and love the realness and rawness of it.
And worst case, if you REALLY don’t like it or it goes wrong – you can delete it.
These are the main highlights from our discussion, but there was much more, so it is well worth watching.
If you have any social media trend tips or comments, please let us know in the comments!
Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.