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If you haven’t listened to any podcast by now – you’re missing out!

The popularity of this digital audio content is skyrocketing! Australia alone has a net 56% increase in podcast listenership and that there are 3.5 million podcast listeners, aged 16-64.

With 67% of people discovering their favourite podcast through a recommendation, I have listed my favourite (current) podcasts (in no particular order), to share what’s tickling my eardrums at the moment.

Please share your favourites in the comments as well!

Interested in starting your own podcast? Check out our Podcast Training in Adelaide.

1. #BusinessAddicts The Podcast

Hosts: Loren Bartley & Fiona Redding

The #BusinessAddicts podcast is a collaboration between Loren Bartley from Impactiv8 and Fiona Redding from The Happiness Hunter. The podcast is for people who are addicted to business. Whilst we love being #BusinessAddicts, we also realise that when taken to the extreme, it can also be unhealthy. We help Business Addicts build a business that supports a life that they love, rather than controlling it! We will achieve this through the strategies, tips and tools that we share in each episode.

Our amazing line-up of guests share their stories, provide advice and inspire you to better manage your life as a proud Business Addict.

I first started really listening to podcasts just over 4 years ago.

I was a new mum, and doing A LOT of walking with the pram, and driving to help my son sleep, and found refuge in podcasts, which helped keep my mind active.

#BusinessAddicts was one of the first podcasts I really got into, and still listen to today. Hosts Loren and Fiona cover a range of topics related to business and marketing, in a very real, authentic manner. They share their own stories and experiences, and draw valuable insights and tips from their incredibly useful and talented guests.

Check out the podcast here.

2. Hot Copy: A copywriting podcast for copywriters

Hosts: Kate Toon & Belinda Weaver

In each episode of Hot Copy, Belinda Weaver and Kate Toon share the secrets of successful copywriters including copywriting tips, shortcuts, writing resources, interviews with other successful copywriters (yes, their secrets too!). And a few laughs, snorts, and giggles along the way. All focused on helping you become a better copywriter.

This podcast is perfect for anyone who wants to learn more about copywriting, the writing bits and the running a business bits.

Two of my favourite online people chatting? What’s not to love!?

While I am not a copywriter, I have found immense value from Kate and Belinda’s Hot Copy podcast. Their topics and guests provide valuable copywriting-based recommendations that many business owners and marketers can learn from, as well as share insights from their own experiences and lives.

Check out the podcast here.

3. Be The Drop

Host: Amelia Veale

“Be The Drop” Podcast focusses on communication that connects, unites and generates engagement. I’ll talk with CEO’s, Olympians, Reality TV Winners, not-for-profit Directors and Social Media Guru’s to discover what it is that they do to cut through and connect with their community. I call this the ability to #bethedrop – driven from my personal love of the quote “a waterfall begins with one drop”.

I have to mention our own Amelia Veale’s podcast!

And with good reason! Amelia’s predominantly interview-style podcast covers a range of interesting business, marketing, innovation and technology topics.

The generally 30-minute episodes are easily digestible and leave you educated and inspired.

Check out the podcast here.

Our Podcasting Masterclass takes you through the podcasting process, providing frameworks, resources, experience and tips to get you started on your podcasting journey.

4. Women’s Agenda Talk It Out

Host: Women’s Agenda Team

Hosted by our team including publisher Angela Priestley and contributing editor Georgie Dent. We bring a range of dynamic guests into the studio each week talking through the latest trends and ideas on shifting the dial for women at work. 

We’ll do it in less than 35 minutes (perfect for that run at the gym, or your Friday commute home) and we’ll keep it a little bit serious, a little bit fun, and 100% interesting.

This podcast seems to be on a current hiatus, and I hope it comes back soon!

This very conversational and topical podcast gives the listener access to incredibly smart, insightful women, discussing current affairs focused on women in the workplace.

It’s like hanging out with your (much) smarter friends.

Check out the podcast here.

5. Coffee Pods with Holly Ransom

Host: Holly Ransom

Coffee Pods is a podcast designed to fuel your difference by opening up access to the insights, stories and experiences of remarkable people, who’ve marched to the beat of their own drum and created a positive butterfly effect in their wake.

We believe that in the mere amount of time it takes to have a cup of coffee with someone we can learn from a lifetime of experience. So, come have a coffee break with us, and get the inspirational fuel and practical toolkit you need to be the change you want to see in your life, organisation or community

Holly manages to score interviews with the most incredible people I have never heard of! (but need to).

Their inspirational stories always leave me with at least a few nuggets of motivation to keep going, or techniques to try and improve my work or life.

Check out the podcast here.

6. The Recipe for SEO Success Podcast

Host: Kate Toon

The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award-winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including:

  • Optimisation tips and techniques
  • The latest SEO news and updates
  • Real life SEO case studies and critiques
  • Focus on different aspects of SEO from link building and local to e-commerce and engagement.

Kate scores a second mention in this list with one of her other podcasts, all about one of my favourite topics – SEO!

In an ever-evolving landscape, this podcast provides useful tips, insights and interviews to keep you up to date with all this search engine optimisation.

Check out the podcast here.

7. Household Name

Host: Dan Bobkoff

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.

We deviate slightly from our predominantly work-oriented podcast list to a somewhat more entertaining one…

Household Name explores the origin of some of the world’s (with a US focus) biggest brands.

I have learned SO MUCH about how brands such as TGIFridays, Blockbuster, Apple and more started, and evolved.

Check out the podcast here.

With the popularity of podcasts continuing to increase, now is the time to get started on yours! Register to our Podcasting Masterclass. 

8. Marketing Companion

Hosts: Mark Schaeffer and Brooke Sellas

The world’s most entertaining marketing podcast. With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more than six years.

Mark Schaefer is a globally-recognized marketing author, consultant, and keynote speaker. Brooke Sellas is a marketing agency owner and industry pundit. Put them together and you’ve created one of the most acclaimed and beloved on-demand radio shows on the planet.

The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” 

I’ve always enjoyed Mark Schaefer’s blog posts and tweet, and now I get to listen to him as well!

Mark and Brooke discuss and challenge, current marketing trends and techniques. It’s not just about being on top of or following the trends, but considering the value and validity of them.

Check out the podcast here.

9. Online Marketing Made Easy

Host: Amy Porterfield

How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.

While not everything in Amy’s podcasts resonates with me, you cannot deny that the woman is on brand.

If anything, listening to Amy’s podcasts will demonstrate an entrepreneur and online marketer who knows her audience and her message, AND how to create regular content related to that very clear distinct message.

She also has a very clear, practical focus to her podcast episodes, usually with list-based how-to information and step-by-step instruction.

Check out the podcast here.

10. Lady-Land (chats with female founders)

Hosts: Maeva Heim, Anna Mackenzie and Caitlin Judd

Welcome to lady-land: a podcast by lady-brains. Join Caitlin, Anna and Maeva as they chat to ambitious, successful and inspiring entrepreneurial women about what it takes to become an overnight success. Huge spoiler alert – the overnight success does not exist. So get comfy, fellow lady-brains, and ride with us to lady-land.

I LOVE that these ladies are tackling the “overnight success” myth head on!

In each episode they speak with a female founder about the journey to building their business, the wins, losses, highs, lows and more.

And it’s Australian!

Check out the podcast here.

11. Content Sells

Hosts: Suzi Dafnis & Michelle Falzon

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

I’ve only listened to a couple of episodes of the Content Sells podcast, but I like it!

Another Aussie-pod, hosts Suzie and Michelle have a comfortable rapport that is easy to listen to as they share insights and tips across a range of predominantly content marketing based topics.

Check out the podcast here.

Are you considering podcasting to be part of your digital marketing strategy? Do you want to develop a podcast strategy and understand how to plan, create and distribute a podcast? Start here.

12. Making Oprah

Host: Jenn White

In a new WBEZ podcast, Oprah Winfrey tells the behind-the-scenes story of her iconic TV talk show, along with producers, staffers, TV executives, and ratings rival Phil Donahue. The three-part series chronicles the show’s scrappy roots in Chicago, its rise to daytime dominance, and the powerful sway Winfrey came to have in American life.

This was the first (and only so far) podcast I binge listened to.

I listened to the whole season in a day; in the car, walking, making dinner, and then finished off the last couple of episodes in the bath.

I was FASCINATED at the look into how Oprah got her first break on TV, through to the final episode of the Oprah show.

It definitely showed me the power of entertainment audio.

Check out the podcast here.

13. The Get Paid Podcast

Host: Claire Pelletreau

Claire Pelletreau was just starting to grow her side business as a Facebook ads and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business.

All these people pulling in “six figures” – how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? The focus of Season One is BUSINESS MODELS. You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

I literally started listening to this podcast this week (through a recommendation of course).

I am only a couple of episodes in, but again, love the friendly rapport between the hosts Claire and Val, and their genuine chats and advice about their businesses, other people’s businesses, what goes into them, and what comes out of them.

Personally I’m a little uncomfortable discussing money, but it’s SO important! So I love their honest approach to making money.

Check out the podcast here.

 

And if you haven’t checked it out already, do listen to my own podcast!

This interview-style podcast explores a range of topics related to digital marketing and small business, chatting with experts in their field, providing tips and advice to help you do your best online…

The Dobcast

Host: Erica Stacey

Be prepared to do your best online, with Scout Digital Training (and special guests). The Dobcast is a podcast for marketers and business owner-operators who want to be prepared to do their best online. Each episode we speak with an expert in their field about an aspect of digital marketing, providing inspiration, insights and practical advice that you can put into practice to improve your online presence.

Taking the Scout’s dyb dyb dyb dob dob dob approach online, we do OUR best to help you do YOUR best…

 

So what’s your favourite podcast?! Let me know in the comments!

Ready to kick off your podcasting venture? The Podcasting Masterclass in Adelaide is your stepping stone.

Erica Stacey

Erica is a Google Analytics and Google Ads certified professional, so you’re in qualified hands. Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the South Australian and online community to help an array of businesses sort out and achieve their marketing objectives.

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