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Developing a Social Media Strategy

Course Overview:

Marketing is only as good as its strategy. Without a solid framework in place, you have no real direction or plan to keep you on track to effectively meet your goals.

A savvy and actionable strategy helps get your whole organisation on board and ensures everyone is heading in the right direction for the best possible outcomes. Being proactive and streamlining your process means that you operate far more efficiently and sets you apart from your competition.

This valuable course will see you learn to create a workable social media strategy so that you can easily and effectively implement your marketing activities throughout the year.

It’s also great for those looking to boost their marketing career and add more skills to their toolkit.

This course will cover:

  • identifying business goals
  • the importance of identifying target audiences
  • discussing brand personality and how it impacts social media marketing
  • evaluating your available resources
  • developing engagement tactics
  • determining suitable social media channels
  • an introduction to content strategy
  • an introduction to measuring success and reporting.

Course objectives:

  • to provide a framework for developing an effective social media strategy

This course is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • An understanding of social media and its application in a business environment (this is covered in our Introduction to Social Media course).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Get the jump on your competition with our social media strategy training.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's courses here.

Digital Marketer Adelaide - Jen Evison

Course details:

Developing a social media strategy

This valuable course will see you learn to create a workable social media strategy so that you can easily and effectively implement your social media marketing activities throughout the year.

Duration: Half day (morning)

Date: Thursday 1 March 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

Intersect
167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related courses:

Introduction to social media marketing

This introductory course will look at the best way to set up your social media accounts for your organisation as well as discovering the various features and benefits of each platform and the different types of content suitable for these channels.

Thursday 15 February 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Social media content strategy

In this practical session, you’ll learn how to create a content strategy that is aligned with your business goals and objectives, and accurately reflects your services. Learn tips and tricks on how to develop socially optimised content and minimise labour intensive tasks.

Thursday 15 March 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Social media advertising

Learn how to take your social media marketing activity to the next level and drive meaningful results with paid campaigns for Facebook, Instagram, LinkedIn and Twitter in this insightful and game changing course.

Thursday 29 March 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Social media analytics and reporting

This unique course will arm you with all the information you need to demonstrate social media return on investment [ROI] for your organisation and provide quantifiable data that what you’re doing is working.

Thursday 12 April 2018

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide