Be prepared to do your best online

Introduction to Google Analytics

Course Overview:

In this comprehensive workshop, you’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, how they find it and what exactly to do with this information to keep people coming back to your site.

You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.

With a focus on clear guidance, practical advice and actionable steps, you’ll come away from this training with renewed and up to date information and knowledge.

Stop guessing and start knowing!

Here’s what you’ll explore during this session:

  • admin tab: your account, property and view
  • reporting tab: your audience, acquisition (including direct, mobile, organic, socially driven and other) and behaviour
  • how people find your website, how long they stay on it and where they leave
  • real time analytics
  • setting up simple goal conversions
  • a basic introduction to using segments
  • adding annotations
  • creating an effective and usable reporting template
  • and so much more!

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Each session is restricted to limited participants (generally five to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Course pre-requisites:

  • a business or personal website or blog with Google Analytics installed
  • a minimum of one month’s complete data collected

How to install Google Analytics

To install Google Analytics on your website, follow the steps outlined here.

Installation will vary depending on your website set up. The most important thing to remember is that it must be installed on ALL pages of your website…

Need help installing Google Analytics?

If you need help installing Google Analytics, or want a check that yours is installed correctly, please contact us here.

Please note: This course does not cover eCommerce Google Analytics. Register here to be the first to know when these are offered.

You may also like… Taking Google Analytics Further

Testimonial

Erica communicates big concepts in a way that doesn't leave you sitting there feeling like an idiot.

Tina May
Entrepreneur / Developer / Co-founder
Institute of Code.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking 2 or 3 courses:

  • 1 course: $220 + GST
  • 2 courses: $400 + GST (save $40: $20 per course)
  • 3 courses: $540 + GST (save $120: $40 per course)

About your trainer

Erica Stacey, your workshop leader, is a Google Analytics and AdWords certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Car parking

The IVC is surrounded by parking options. Undercover car parks or public transport are recommended for the half day training courses.

Nearby carparks include:

Food and drinks

A tea and coffee station, water, biscuits and fruit are provided during the training session.

The IVC is conveniently situated near number of cafes and restaurants, should you require them.

Course details:

Introduction to Google Analytics

A comprehensive introductory guide to the immensely (and often overwhelming) useful insights tool, Google Analytics. Specifically designed with the beginner user in mind.

Duration: Half day (morning)

Date/s:

  • Thursday 20 April 2017
  • Thursday 6 July 2017
  • Thursday 28 September 2017

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $220 inc GST

Discount available when booked with other courses

Join Now

Related courses:

Taking Google Analytics Further

If you have been using Google Analytics for a little while but are ready to understand how you can make much better use of it then this course will take you there.

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Introduction to SEO best practices

Learn authentic Search Engine Optimisation tips and techniques to get real results and successfully rank your pages, driving visitors, clients and customers to your website.

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