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Introduction to Google Analytics

Course Overview:

In this comprehensive workshop, you’ll learn how to get great insight into who is visiting your website, how long for, what pages they are viewing, how they find it and what exactly to do with this information to keep people coming back to your site.

You’ll uncover helpful insights, expert data and plenty of information that you didn’t even know you needed to improve results.

With a focus on clear guidance, practical advice and actionable steps, you’ll come away from this training with renewed and up to date information and knowledge.

Stop guessing and start knowing!

This course will cover:

  • admin tab: your account, property and view
  • reporting tab: your audience, acquisition (including direct, mobile, organic, socially driven and other) and behaviour
  • how people find your website, how long they stay on it and where they leave
  • real time analytics
  • setting up simple goal conversions
  • a basic introduction to using segments
  • adding annotations
  • creating an effective and usable reporting template

Course objectives:

  • to develop understanding of the reporting capabilities of Google Analytics
  • to develop confidence to navigate Google Analytics and access basic reports
  • to create an effective monthly website performance report

This course is for:

  • savvy business owners and managers
  • agency, in house or independent marketers responsible for driving traffic to and/or activity on websites
  • bloggers
  • freelancers and consultants
  • web developers who want to an understanding of what Google Analytics can do
  • anyone who wants to improve their use of Google Analytics

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • a business or personal website or blog with Google Analytics installed
  • a minimum of one month’s complete data collected

How to install Google Analytics

To install Google Analytics on your website, follow the steps outlined here.

Installation will vary depending on your website set up. The most important thing to remember is that it must be installed on ALL pages of your website.

Need help installing Google Analytics?

If you need help installing Google Analytics, or want a check that yours is installed correctly, please contact us here.

Each session is restricted to limited participants (generally five to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Make the most of your Google Analytics now!

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics, Google Adwords, SEO and email marketing trainer:

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

See Erica's courses here.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

Course details:

Introduction to Google Analytics

A comprehensive introductory guide to the immensely (and often overwhelming) useful insights tool, Google Analytics. Specifically designed with the beginner user in mind.

Duration: Half day (morning)

Date: Thursday 22 March 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

Join Now

The training venue

Our half day courses are held in modern meeting rooms which are conveniently located in the Adelaide CBD.

Please note: You will need to bring your own laptop.

Intersect
167 Flinders Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

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