The ultimate next step in refining your Google Analytics expertise, this course will go beyond the surface and take your existing knowledge and hone and sharpen it, allowing you to dig up much more valuable insights to better predict your audience and enhance your attraction and retention activities.
We’ll also delve deeper in to user behaviour and look at the secondary dimensions of page data and you’ll come away with a clearer picture of where to best spend your time and focus.
Understand – and we mean REALLY understand – your online marketing because understanding is the first step to improvement.
Each session is restricted to limited participants (generally five to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.
Please note: This course does not cover eCommerce Google Analytics. Register here to be the first to know when these are offered.
Erica's training helped us understand how we can optimise our website to best serve our residents using the insights provided by Google Analytics.
Now that we're using Custom Campaigns, we have a greater understanding of the effectiveness of our various communication channels, which allows us to be more targeted in our approach.
We appreciated Erica's patience for our questions, and the fact that she went the extra mile to follow up after the training and provide us with useful tips and tools.
Social Media Advisor, Marketing & Communications
City of Charles Sturt.
The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.
There are also great discounts for booking 2 or 3 courses:
Erica Stacey, your workshop leader, is a Google Analytics and AdWords certified professional, so you’re in qualified hands.
She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.
Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.
A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.
Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.
19 Young Street
Adelaide, South Australia
The IVC is surrounded by parking options. Undercover car parks or public transport are recommended for the half day training courses.
Nearby carparks include:
A tea and coffee station, water, biscuits and fruit are provided during the training session.
The IVC is conveniently situated near number of cafes and restaurants, should you require them.
If you have been using Google Analytics for a little while but are ready to understand how you can make much better use of it then this course will take you there.
Duration: Half day (morning)
Time: 9am - 1pm (4 hours)
Location: The IVC, 19 Young Street, Adelaide, South Australia
Cost: $220 + BF + GST
Discount available when booked with other coursesJoin Now