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Taking Google Analytics Further

Course Overview:

The ultimate next step in refining your Google Analytics expertise, this course will go beyond the surface and take your existing knowledge and hone and sharpen it, allowing you to dig up much more valuable insights to better predict your audience and enhance your attraction and retention activities.

This course will cover:

  • segments
  • annotations
  • more complex goals and conversions
  • real time analytics
  • linking with Google Adwords
  • setting up and using custom dashboards
  • targeted campaign tracking using UTM codes
  • filters, keyword tracking, campaign tracking
  • user flow
  • syncing with Google Search Console
  • multichannel funnel conversions and attribution
  • and so much more!

We’ll also delve deeper in to user behaviour and look at the secondary dimensions of page data and you’ll come away with a clearer picture of where to best spend your time and focus.

Understand – and we mean REALLY understand – your online marketing because understanding is the first step to improvement.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

This training is ideal for:

  • savvy business owners and managers
  • in house or independent marketers responsible for driving traffic to and/or activity on websites
  • bloggers
  • web developers who want to a greater understanding of what Google Analytics can do
  • anyone who wants to improve their use of Google Analytics
  • past participants of Intro to Google Analytics.

Each session is restricted to limited participants (generally five to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Course pre-requisites:

  • a business or personal website or blog with Google Analytics installed
  • a minimum of one month’s complete data collected
  • a basic understanding of how to use and interpret Google Analytics’ default reports
  • Introduction to Google Analytics course (recommended)

Please note: This course does not cover eCommerce Google Analytics. Register here to be the first to know when these are offered.


Erica's training helped us understand how we can optimise our website to best serve our residents using the insights provided by Google Analytics.

Now that we're using Custom Campaigns, we have a greater understanding of the effectiveness of our various communication channels, which allows us to be more targeted in our approach.

We appreciated Erica's patience for our questions, and the fact that she went the extra mile to follow up after the training and provide us with useful tips and tools.

Lauren Christensen
Social Media Advisor, Marketing & Communications
City of Charles Sturt.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking 2 or 3 courses:

  • 1 course: $220 + BF + GST
  • 2 courses: $400 + BF + GST (save $40: $20 per course)
  • 3 courses: $540 + BF + GST (save $120: $40 per course)

About your trainer

Erica Stacey, your workshop leader, is a Google Analytics and AdWords certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Digital Marketer Adelaide - Erica Stacey (nee Nistico)

The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Car parking

The IVC is surrounded by parking options. Undercover car parks or public transport are recommended for the half day training courses.

Nearby carparks include:

Food and drinks

A tea and coffee station, water, biscuits and fruit are provided during the training session.

The IVC is conveniently situated near number of cafes and restaurants, should you require them.

Course details:

Taking Google Analytics Further

If you have been using Google Analytics for a little while but are ready to understand how you can make much better use of it then this course will take you there.

Duration: Half day (morning)


  • Thursday 11 May 2017
  • Thursday 3 August 2017
  • Thursday 26 October 2017

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $220 + BF + GST

Discount available when booked with other courses

Join Now

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